Using Google Knowledge Graph to Generate Keyword Ideas: Alternatives to Adwords

Using Google Knowledge Graph to generate keyword ideas can make your job easier. If you are a content provider or engage in internet marketing, chances are you spend a little time doing keyword research in order to find out what potential readers and clients are looking for.

The Google Adwords Keyword Tool was one of the most popular methods of finding keywords. However now, Google has replaced that with its Planner. This software does not offer up ideas in the same way as the previous tool. However, it is here to stay. While you adjust to it, also consider other ways of finding topics for your blog or website.

The Knowledge Graph is a box that appears to the right whenever you type nouns or adjectives that may have different meanings or contemporary usage in the search bar. For example, I typed in “frozen” in the search bar and I got these results in the box:
Frozen 2010 film
Frozen 3D movie

Now, there’s a lot of competition in terms of people who have written about the Frozen 3D movie, even though it hasn’t even been released yet. The release date is set for November 27, 2013.

I thought about related keywords. Many movies in this genre go on to spur the creation of related products, such as t-shirts, computer games, etc. I write about computer games every now and then, so the possible Frozen 3D computer game would interest me. I also like the fact that I may not have as much competition yet, in terms of people who have written about it.
These are the keywords I came up with:

• Frozen 3D party accessories
• Frozen 3D dolls/action figures
• Frozen 3D movie ticket coupons
• Frozen 3D DVD rental
• Frozen 3D computer game

Emancipation wrote on how to use keywords in catchy titles. Using the method described in his article, I could generate numerous titles for each of the keywords listed above. For example, the last term could be used for an article such as “Frozen 3D Disney Musical - Is a Computer Game Ahead?” Please share one of your tips on generating keyword ideas below.