Leveraging Latent Semantic Analysis to Get More Traffic

Leveraging latent semantic analysis to get more web traffic works. While as a writer you will not necessarily have to do this type of analysis, it is important to remember that the search engines are equipped to do it. Latent semantic analysis (LSA) involves checking the density of the keywords that appear together in an article, in order to determine what that article is really about.

Why is keyword density so important? If you have been writing online long enough, you will have heard discussions centered around keywords before. You would also have learned that it is important to use the right terms and phrases in your article if you want to attract the people who are interested in what you are writing about.

I recently did a review of SEObook’s tool for keyword density analysis. If you read that article, you will be able to learn more about how that tool works. You will also be able to read the questions and feedback from other writers on this site, such as Vin. Our hard working Admin also shared tips on another tool that can be used to analyze web pages.

Search engines such as Google and Bing examine every page that they include in their search results. Human beings decide what a text is about by looking at the words that are used. For example, if you see the words “lime green”, you look for other words that help you to decide whether the writer is talking about house paint, the color of a car, or a fruit.

The search engines do the same thing. This is why it is important for you to use related words and synonyms in every article that you write. If you write about roosting chickens, include other related words such as eggs, layers, fowl, birds, feathers, etc. The search engines will read your article as being relevant to your topic. So will human visitors.

Try it. Look at one of your articles that isn’t performing as well as you want it to. Quickly think of a few words related to your topic. Insert these words into your article and read it again. Each of these words has meaning and as your brain works to process the new version of your article, it will appear richer in terms of content, because it stimulates more ideas. In this way, you can leverage LSA and increase the number of visitors that you get.

I spoke about using synonyms in the article on keyword density. Synonyms are also an important part of leveraging LSA. They clear up any misunderstandings about whether the “leaves” referred to in an article are “pages” or “foliage”. Use latent semantic indexing to increase your readership in this way.