Google Planner Keyword Traffic Estimator- An Alternative to Adwords

The Google Planer keyword traffic estimator is one of more recent releases from the search engine provider. Google Planner is being offered as an alternative to the Adwords keyword tool. It has features which may make it more useful. Like the other tool used for doing research on key phrases, it is completely free.

You can use it to get estimates on the traffic for a particular topic. If you are planning a search campaign or you are a writer or publisher who wants to provide content for a specific audience, this tool can help you.

Unlike Adwords, it is not a bid estimator. That means you cannot use it to determine the approximate potential earnings from a given phrase or the Ad share. Instead, you are given the “Avg. CPC”, which according to the company, is supposed to be more accurate. In addition to that, Planner only offers the option of getting information for exact matches to your keyword. It will not offer up similar terms.

One of the benefits of using Google Planner is that the traffic estimates are derived from a number of different sources. It counts people who are visiting your site from the following devices:

• Laptops
• Desktop computers
• Mobile phones
• Tablets

Apparently this is Google’s move to cater to the increased number of users who are searching for information on their mobile devices. People who are involved in ecommerce or publish online estimate that more and more individuals will rely on their phone or tablet to browse the internet.

Another benefit of using Google Planner is that you can get an estimate on the number of clicks that you might receive for a particular key phrase. This means you have an even better idea of how the service or product you plan to offer will perform. You can also create a new keyword list by multiplying several different lists together.