Saturday 20 September 2014

Google Planner Keyword Traffic Estimator- An Alternative to Adwords

The Google Planer keyword traffic estimator is one of more recent releases from the search engine provider. Google Planner is being offered as an alternative to the Adwords keyword tool. It has features which may make it more useful. Like the other tool used for doing research on key phrases, it is completely free.

You can use it to get estimates on the traffic for a particular topic. If you are planning a search campaign or you are a writer or publisher who wants to provide content for a specific audience, this tool can help you.

Unlike Adwords, it is not a bid estimator. That means you cannot use it to determine the approximate potential earnings from a given phrase or the Ad share. Instead, you are given the “Avg. CPC”, which according to the company, is supposed to be more accurate. In addition to that, Planner only offers the option of getting information for exact matches to your keyword. It will not offer up similar terms.

One of the benefits of using Google Planner is that the traffic estimates are derived from a number of different sources. It counts people who are visiting your site from the following devices:
  • Laptops
  • Desktop computers
  • Mobile phones
  • Tablets
Apparently this is Google’s move to cater to the increased number of users who are searching for information on their mobile devices. People who are involved in ecommerce or publish online estimate that more and more individuals will rely on their phone or tablet to browse the internet.

Another benefit of using Google Planner is that you can get an estimate on the number of clicks that you might receive for a particular key phrase. This means you have an even better idea of how the service or product you plan to offer will perform. You can also create a new keyword list by multiplying several different lists together.

Pingdom Online Remote Website Performance Monitoring Software

Pingdom is a good uptime monitoring service to use if you want to be instantly notified when something goes wrong on your site. If you are involved in e-commerce, you could lose thousands of dollars in just a short period of time if there is an issue with any part of your site.Website owners can monitor and instantly be notified of any issues that occur with their online system, including:
  • DNS errors
  • Email server glitches
  • Data center problems
Pingdom is based in Sweden but the software is used to monitor sites all across the world that have large amounts of text, video and other content. The company was founded by Sam Nurmi, who also founded the largest web hosting company in Sweden. Their goal is to make the web faster and more usable for both buyers and sellers. This has led them to create tools for business owners and sites of all sizes.

When you are experiencing downtime, you are given information that helps you with troubleshooting. This means that you can be notified of and develop a solution to the problem with their assistance, before you lose valuable sales. Pingdom’s clients include Disqus, Microsoft, MailChimp, Dropbox and eBay.

Disclaimer: I did not receive sponsorship or payment for writing this review. This article is based on my opinion.

Using Google Knowledge Graph to Generate Keyword Ideas: Alternatives to Adwords

Using Google Knowledge Graph to generate keyword ideas can make your job easier. If you are a content provider or engage in internet marketing, chances are you spend a little time doing keyword research in order to find out what potential readers and clients are looking for.

The Google Adwords Keyword Tool was one of the most popular methods of finding keywords. However now, Google has replaced that with its Planner. This software does not offer up ideas in the same way as the previous tool. However, it is here to stay. While you adjust to it, also consider other ways of finding topics for your blog or website.

The Knowledge Graph is a box that appears to the right whenever you type nouns or adjectives that may have different meanings or contemporary usage in the search bar. For example, I typed in “frozen” in the search bar and I got these results in the box:
Frozen 2010 film
Frozen 3D movie

Now, there’s a lot of competition in terms of people who have written about the Frozen 3D movie, even though it hasn’t even been released yet. The release date is set for November 27, 2013.

I thought about related keywords. Many movies in this genre go on to spur the creation of related products, such as t-shirts, computer games, etc. I write about computer games every now and then, so the possible Frozen 3D computer game would interest me. I also like the fact that I may not have as much competition yet, in terms of people who have written about it.
These are the keywords I came up with:
  • Frozen 3D party accessories
  • Frozen 3D dolls/action figures
  • Frozen 3D movie ticket coupons
  • Frozen 3D DVD rental
  • Frozen 3D computer game
Emancipation wrote on how to use keywords in catchy titles. Using the method described in his article, I could generate numerous titles for each of the keywords listed above. For example, the last term could be used for an article such as “Frozen 3D Disney Musical - Is a Computer Game Ahead?” Please share one of your tips on generating keyword ideas below.

Wednesday 17 September 2014

Leveraging Latent Semantic Analysis to Get More Traffic

Leveraging latent semantic analysis to get more web traffic works. While as a writer you will not necessarily have to do this type of analysis, it is important to remember that the search engines are equipped to do it. Latent semantic analysis (LSA) involves checking the density of the keywords that appear together in an article, in order to determine what that article is really about.

Why is keyword density so important? If you have been writing online long enough, you will have heard discussions centered around keywords before. You would also have learned that it is important to use the right terms and phrases in your article if you want to attract the people who are interested in what you are writing about.

I recently did a review of SEObook’s tool for keyword density analysis. If you read that article, you will be able to learn more about how that tool works. You will also be able to read the questions and feedback from other writers on this site, such as Vin. Our hard working Admin also shared tips on another tool that can be used to analyze web pages.

Search engines such as Google and Bing examine every page that they include in their search results. Human beings decide what a text is about by looking at the words that are used. For example, if you see the words “lime green”, you look for other words that help you to decide whether the writer is talking about house paint, the color of a car, or a fruit.

The search engines do the same thing. This is why it is important for you to use related words and synonyms in every article that you write. If you write about roosting chickens, include other related words such as eggs, layers, fowl, birds, feathers, etc. The search engines will read your article as being relevant to your topic. So will human visitors.

Try it. Look at one of your articles that isn’t performing as well as you want it to. Quickly think of a few words related to your topic. Insert these words into your article and read it again. Each of these words has meaning and as your brain works to process the new version of your article, it will appear richer in terms of content, because it stimulates more ideas. In this way, you can leverage LSA and increase the number of visitors that you get.

I spoke about using synonyms in the article on keyword density. Synonyms are also an important part of leveraging LSA. They clear up any misunderstandings about whether the “leaves” referred to in an article are “pages” or “foliage”. Use latent semantic indexing to increase your readership in this way.